PARCOURS II - Open Academy: Thomas Hotko: branding as a technique
Thomas Hotko: Strategy, Brand Consulting; brainds
discussion about 4 questions:
1. a city is a brand
2. a city has a brand
3. neither brands and...
discussion about 4 questions:
1. a city is a brand
2. a city has a brand
3. neither brands and...
Thomas Hotko: Strategy, Brand Consulting; brainds
discussion about 4 questions:
1. a city is a brand
2. a city has a brand
3. neither brands and cities have anything in common
4. disagree with 1,2,3 because of......
Example of Hallstadt: China`s copycat Hallstadt;
t's a scenic jewel, a hamlet of hill-hugging chalets, elegant church spires and ancient inns all reflected in the deep, still waters of an alpine lake. Hallstatt's beauty has earned it a listing as a Unesco World Heritage site but some villagers are less happy about plans to copy their hamlet in China.
After taking photos and collecting other data on the village while mingling with the tourists, a Chinese firm has started to rebuild much of Hallstatt in faraway Guandong province, a project that residents see with mixed emotions.
"if you see the copy, you want to see the original."
- branding as a technique - should we have it in the public sector?
- a city is not a softdrink
- how to find acceptance - how to develop the necessary participatory instruments
# blog.detail.related.hashtag