Author
Anna Gruber
Published on 13.02.2025
From the business magazine "Workflow"
02/2025 About Growing.
Some buildings simply have a life of their own. ROBIN is one of them. When you talk to the people behind it—users, developers—you almost get the impression of a thinking, breathing being. But let's start at the beginning. “The building is beautiful,” says Paul Nagler, who recently moved his law firm into ROBIN. “That’s obviously an important point. Plus, the location within Seestadt is just perfect: it’s very central, connected to the subway, close to the main square, and the lake isn’t far either. Post office and restaurants are nearby, which is of course convenient. And it’s also something of a landmark—you can see it from everywhere, it stands out,” continues the chairman of the “Gutes aus der Seestadt” association. You can tell: even if the checklist fits, it’s the feel-good factor that really convinces Nagler. “It’s just pleasant—it’s bright, has high ceilings. The colors are calm and harmonize perfectly with the lines. Overall, everything just works together very harmoniously.”
Entrepreneurship on the Playground
Things are much more colorful at Coccodrillo—because here, everything revolves around playfulness. And on many different levels: sisters and entrepreneurs Manuela Renner and Tamara Baumgartner-Renner have created an adventure space for children of all ages. The indoor playground offers plenty of adventure for the little ones, but is also designed so that parents can relax in cozy lounges while their kids burn off energy. With the “Karenzcafé,” they also offer a format where employees on parental leave and those with children can come together to share experiences and simply stay up to date. “I’m a mother of two myself,” says Baumgartner-Renner, “and it’s easy to lose touch, to not stay up to date—and when you come back, challenges arise. We just wanted to create a platform that makes re-entry easier—through networking, through talks, it can take many forms.” And then there’s the “Start-up Lab,” which the two inventive entrepreneurs designed for teenagers:
“We want to convey what entrepreneurship actually means, what it takes, and what it looks like in practice. The Coccodrillo indoor playground is a great example to illustrate this.”
Manuela Renner
And Renner explains: “Everyone wants to become a social media manager. So we tell them: ‘Alright, then think about how you would present this indoor playground? What would your strategy be?’” Finding the right space for all this—as you might expect—wasn’t easy. “The great thing about ROBIN is its flexibility—we could design it however we wanted. We deliberately left out partition walls wherever possible, and coordinated this closely with SORAVIA. Now we have a very large open space concept.” The windows, in particular, are an added asset: “Indoor playgrounds are often dark halls, but not here. This also brings extra flexibility for using the space as a Karenzcafé or seminar room.”
Adventure space at ROBIN © Winterly Pure Family
Robin thinks ahead
ROBIN is out of the ordinary not just when it comes to lighting. A small click and subsequent whirring sound announce when ROBIN wants to ventilate. “Yes, it happens a few times a day that the windows suddenly open,” Nagler smiles. Because ROBIN regulates itself, explains Anna van der Veeken, responsible for project development at developer SORAVIA, the company behind ROBIN: “Sensors are installed throughout all areas to regulate temperature and ventilation. There are also sensors on the exterior shell. Behind it all is software that controls the building.” This software, for example, also retrieves weather forecasts and incorporates them into the building’s regulation.
“If the system knows that a cold snap is coming in a few days, it can prepare the building for it—because the system needs a certain lead time.” That’s because, van der Veeken explains, ROBIN has a lot of thermal mass: “We’re reviving construction techniques that have been used for centuries—think of old farmhouses with their thick walls. These buildings take a while to heat up, but then they retain warmth for a long time—just as they stay pleasantly cool in summer. That’s exactly what we do with ROBIN—we’ve also used bricks instead of concrete for this reason.”
New arrival. Lawyer Paul Nagler is absolutely thrilled with his new premises at ROBIN. Location, costs, and the flexibility of the developers—everything fits perfectly.© Akos Burg
Combined with an intelligent system that uses and controls this storage mass, it not only results in a low CO2 footprint, but also very low operating costs for users: “We’re now at about 2.50 per square meter,” says van der Veeken. At first, ROBIN was still in a bit of a self-discovery phase, Nagler recalls: “We still often get requests for feedback from the property management: ‘Is it too hot or too cold?’ In the beginning, there was some experimenting to find that sweet spot where everyone feels comfortable—and now it works very well.”
Living being. When you talk to the developers or entrepreneurs working at ROBIN, you almost feel like you’re dealing with a living creature.© Akos Burg
Space for sustainable education
The private university Schloss Seeburg has also found its sweet spot at ROBIN, using part of the building as a teaching and learning environment, explains chancellor and head of university administration, Sandra Puchner: “Seestadt offers ideal accessibility from downtown Vienna thanks to its excellent public transport connections, making it perfect for our students. At the same time, the integration into nature fits perfectly with the building concept and our sustainable approach. With the opening of this location, we are sending a clear and forward-looking signal: We are investing in the future.”
In the future, we also want to use the neighborhood to expand our study programs with practical experience and build networks: “The students at the private university Schloss Seeburg are diverse, but they share a common goal: the desire for a practical, flexible, and future-oriented education. Our university is especially aimed at working students and people with special challenges, such as those with families or top athletes. We are currently in active exchange with neighboring companies and organizations to get to know them better and explore possible synergies. Exciting approaches and promising cooperation opportunities are already emerging, which have the potential to further strengthen our location. Especially in football, we see interesting prospects due to our proximity to the future ÖFB academy. Since we already work successfully with the ÖFB on various projects, this proximity opens up new opportunities to expand our existing partnership and intensify networking in this segment.”
New life. In addition to the private university Schloss Seeburg, more university institutes and local businesses are moving in. © Akos Burg
Gutes aus der Seestadt Association
Harmonious collaboration is also the mission of Paul Nagler’s association “Gutes aus der Seestadt.” The focus is on networking member businesses with each other and beyond. They also cooperate in marketing products and services and organize events. This year, for example, includes the “Seestadt Advent Wreath,” where a different Christmas activity is offered every Advent weekend, as well as the Seestadt Street Festival or events like the “FALCO Forever” show last summer.