Rethinking local supply: Austria’s first managed shopping street
With aspern shopping, Seestadt has taken an innovative approach to local supply: Maria-Tusch-Straße and the Billa in the Am Seebogen quarter, complemented by the pedestrian zone in Seeparkquartier, together form Austria’s first managed shopping street. Here, local supply is strategically planned – right from the start.
Seestadt Einkaufsstraßen GmbH, a joint venture between Wien 3420 and retail expert SES Spar European Shopping Centers, acts as the master tenant in key ground-floor zones. It actively manages the tenant mix and ensures a vibrant retail environment – from the neighborhood supermarket and drugstore to gastronomy, individual shops, and communal spaces.
This concept makes the streets more than just rows of shops: they come alive. Outdoor seating, non-commercial seating areas, and meeting spaces create room for lingering and networking – far beyond shopping alone.
Currently, the shopping street covers around 8,000 m² of retail space, with about 32 shops. At full development, up to 24,000–30,000 m² are planned – establishing a recognized center for supply, communication, and quality of life in Seestadt.
Why is aspern shopping a true success story?
Local supply with effective management
Thanks to central management and defined zones, the offering is strategically planned – not left to chance.
Lively shopping streets instead of shopping center walkways
The concept turns ground-floor zones into meeting points – with a functional mix, high quality of stay, and attractive design.
A model with growth potential
From 8,000 m² today to 24,000–30,000 m² in the future: the shopping street grows with Seestadt, integrates into the quarters, and supports urban development.
aspern shopping impressively demonstrates how urban local supply works: through planning, diversity, quality of stay – and consistent management. A story that shows how business location and urban space grow together in Seestadt – in the best possible way.
For more information about the managed shopping street and rental opportunities, contact office@aspern-shopping.at.
