Interaktive Karte

Author

cb

Published on 22.08.2025

life | visit | Shopping + Retail

Rethinking local supply: Austria’s first managed shopping street

6 minutes
aspern shopping demonstrates how modern local supply works: Austria’s first managed shopping street transforms Seestadt into a vibrant hub for shopping, enjoyment, and social encounters.
Erste gemanagte Einkaufsstraße Österreichs
© Luiza Puiu

With aspern shopping, Seestadt has taken an innovative approach to local supply: Maria-Tusch-Straße and the Billa in the Am Seebogen quarter, complemented by the pedestrian zone in Seeparkquartier, together form Austria’s first managed shopping street. Here, local supply is strategically planned – right from the start.

Seestadt Einkaufsstraßen GmbH, a joint venture between Wien 3420 and retail expert SES Spar European Shopping Centers, acts as the master tenant in key ground-floor zones. It actively manages the tenant mix and ensures a vibrant retail environment – from the neighborhood supermarket and drugstore to gastronomy, individual shops, and communal spaces.

This concept makes the streets more than just rows of shops: they come alive. Outdoor seating, non-commercial seating areas, and meeting spaces create room for lingering and networking – far beyond shopping alone.

Currently, the shopping street covers around 8,000 m² of retail space, with about 32 shops. At full development, up to 24,000–30,000 m² are planned – establishing a recognized center for supply, communication, and quality of life in Seestadt.

Why is aspern shopping a true success story?


Local supply with effective management

Thanks to central management and defined zones, the offering is strategically planned – not left to chance.

Lively shopping streets instead of shopping center walkways
The concept turns ground-floor zones into meeting points – with a functional mix, high quality of stay, and attractive design.

A model with growth potential
From 8,000 m² today to 24,000–30,000 m² in the future: the shopping street grows with Seestadt, integrates into the quarters, and supports urban development.

 

aspern shopping impressively demonstrates how urban local supply works: through planning, diversity, quality of stay – and consistent management. A story that shows how business location and urban space grow together in Seestadt – in the best possible way.

For more information about the managed shopping street and rental opportunities, contact office@aspern-shopping.at.

# Read more stories

Menschen stehen im Freien und schneiden ein rotes Band durch
© Luiza Puiu
life

Summer on the Neighborhood Terrace at the Pier

Summer in Seestadt has many beautiful sides – one of them is certainly the Neighborhood Terrace at the Pier.

Eine Frau schaut aus dem Fenster
© Luiza Puiu
life

Be brave at MitMoch!

Join us at MitMoch and discover something new.

Menschen zu Fuß und mit Rad fahren vor einer urbanen Skyline der Seestadt mit direkter U-Bahn Anbindung
© Daniel Hawelka
visit | life | Mobility

Seestadt optimally connected

Sustainably mobile, perfectly connected – in Seestadt, all elements of modern mobility interlock seamlessly. Underground, suburban railway, tram, and bus lines provide direct connections to Vienna’s city center and the region, while cycling and walking paths make everyday journeys easier. For car traffic, there are central parking areas that complement the mobility concept.

Eine Person mit blondem Pferdeschwanz und schwarzen Kopfhörern blickt von einem Ufer über das Wasser auf moderne Wohngebäude und Grünflächen in der Seestadt.
© Luiza Puiu
visit
Mann liegt auf einer Wiese und hält ein Mädchen auf seinen Händen
© Luiza Puiu
life | living | Neighbourhood

Life in aspern Seestadt – living, working, feeling at home

aspern Seestadt combines modern living with plenty of open space, excellent infrastructure, and an active neighborhood. Here, a district is emerging where everyday life and quality of life go hand in hand.

10 Years of Community
life | Neighbourhood

10 Years of Community

The 2024 Community Week demonstrated just how vibrant neighborhood life can be. This year, Seestadt celebrates 10 years of community.

Good Ideas for a Better Together – The Ich. Du. Wir. Neighborhood Budget 2025
© Luiza Puiu
living | Neighbourhood | life

Good Ideas for a Better Together – The Ich. Du. Wir. Neighborhood Budget 2025

The Neighborhood Budget 2025 supports creative and community-strengthening projects in Seestadt. Numerous ideas were submitted – now the funded initiatives have been selected.

Everything you need to know RIGHT NOW about asperner See! Latest update: 07.2025
life | Neighbourhood | Local recreation | public space

Everything you need to know RIGHT NOW about asperner See! Latest update: 07.2025

asperner See in Seestadt – for many residents, this cool gem is undoubtedly the highlight of their district. To ensure the lake remains a beautiful and safe local recreation area, we have compiled some helpful tips for you!

life | visit | Neighbourhood
250711-öfb-campus-inbetriebnahme-der-flutlichtanlage
life | Construction Site Information

250711-öfb-campus-inbetriebnahme-der-flutlichtanlage