Shaping & Investing

aspern Vienna’s Urban Lakeside will be a modern economic hub at the heart of the booming CENTROPE Region. It sets itself high standards and offers an optimum combination of urbanity and nature, performance orientation and deceleration. For investors, company location experts and real estate developers as well as architects with innovative ideas, aspern is the perfect location.

International company headquarters and enterprises active in sustainable sectors become project carriers and will play a role in shaping the new cityscape. Enterprises active in such fields as healthcare, sports and fitness, the social sector, medicine and wellness, green technologies, leisure economics, outdoor tourism, but also life sciences form part of the primary target group of Vienna’s Urban Lakeside.

In recent years, hundreds of enterprises have settled along the Vienna-Bratislava axis; more than 300 international groups maintain CEE headquarters in Vienna. For companies with an international slant, aspern offers a unique opportunity. They invest in an outstanding location that will boast excellent connections to Eastern and South-eastern European markets.

The BAK Basel Economics study ranks Vienna sixth among the most attractive economic metropolises of Europe, ahead of such renowned sites as Paris, Munich, Frankfurt and Amsterdam. The study took account of the quality of life for residents and location-related factors for enterprises.

aspern Vienna’s Urban Lakeside is the best example of the “new Vienna”. It builds on Vienna’s strengths and reflects the many faces of this city – capital of culture and joie-de-vivre, economy hub, conference centre, headquarters of international organisations – but there is also the “other Vienna”, the metropolis of jazz and the famed Life Ball, a swinging, groovy, trendy city.

aspern is a city where networking and staying abreast of latest developments are easy yet do not contradict individual, personal needs – enjoying a lunch break in a café by the lake, meeting with colleagues in the park for a brainstorming session or going for a jog to relax.

Behind the city of tomorrow, there is a strong brand: the name “aspern Vienna’s Urban Lakeside” with its logo shaped to recall the future ring-road and the slogan “The Full Life” conveys already today a picture of the living, housing and working spaces of tomorrow. The whole development process is scheduled at over two decades. For this reason, the brand is set to speak of what is not yet visible today but will become reality in the future. The plus sign stands for the sum total of all advantages and qualities embodied by aspern.

Enterprises investing in the Urban Lakeside will benefit from the brand. For aspern has its very own face, name, clearcut visual presentation and brand value that will create an added plus for investors. The brand is a connecting link that creates identity. aspern is a perfect location for enterprises – and much, much more.